Colorful abstract 3D contour lines on black background, gradient from purple to blue.

A team with cumulative experience of 40+ years in private equity and 60+ years in gaming

Consolidate
Centralize
Leverage Ai innovation
Optimize monetization
Apply robust ESG principles

As an aggregator of EBITDA-positive social gaming developers and publishers, we put emphasis on sharing best practices and finding revenue and cost synergies across our portfolio.

We focus on smart, centralized UA, backed by data science, that leverages Ai innovations. We work to continuously improve UX through optimized curation, LiveOps and innovative monetisation strategies.

Everything we do is underpinned by robust ESG principles that emphasise our central mission to convert problem gamblers to social gamers.

Abstract graphic with wavy lines in blue, purple, and pink on black background.

Values

Responsibility

We act with transparency and accountability, embedding strong ESG principles in every decision.

A shield-shaped icon with a checkmark inside, featuring a gradient outline from blue to purple.

Innovation

We harness AI, data science, and advanced analytics to drive smarter decisions and faster results.

A neon-style illustration of a light bulb with a purple star-shaped spark coming from it.

Value creation

We focus on building long-term value for players, partners, and investors, not just short-term wins.

Colorful graph with bar chart and line chart overlay, with upward trend, on black background.

A team of social gaming industry leaders

Our highly experienced team comprises buy-and-build specialists and social gaming veterans with an entrepreneurial drive. We have an extensive knowledge base with a proven track record of success working in partnership with significant industry players.

ironSource logo with blue circle containing white letters 'iS' and the word 'ironSource' in blue text.
Playtika logo featuring a stylized white and black cheetah head inside a red circle, with the word 'Playtika' in bold black letters beside it.
Stillfront logo with three black arrows pointing right and the company name in black text.
WYNNBET logo with yellow and black text on a white background
The logo of the company 'Exmax' with black and blue colors and a stylized 'X' on a black background.
Text that reads 'HUUUGE' in large white letters on a red background.

Team spotlight
Sina Azeri, Founder & CEO

Sina is a buy-and-build expert with 23 years of private equity and entrepreneurship experience

Founded Game Nation (RMG casinos UK); Ex-Partner of Kingsley Capital, ADIC, HSBC PI

Sina leads Transform Gaming with a mission to unite social gaming publishers and guide players toward safer, free-to-play experiences.

Having seen the impact of problem gambling first-hand, Sina is driven by growth with purpose, building teams, fostering collaboration, and creating lasting impact.